Most startups do not fail because of bad execution. They fail because they built something nobody wanted. According to CB Insights, 42% of startups fail because they build products with no market need — making insufficient product-market fit the single largest cause of startup death, ahead of running out of cash and assembling the wrong […]

Founding a startup alone is possible. But the data is clear: startups with two or more co-founders raise more money, grow faster, and are less likely to fail than solo ventures. Having a complementary partner means someone to share the weight on hard days, challenge your assumptions, and cover the skills you lack. The challenge […]

Switzerland is one of the best places in the world to build a startup. It ranked first in the Global Innovation Index for over a decade, is home to world-class universities like ETH Zurich and EPFL, and offers a dense network of investors, accelerators, and innovation hubs. But if you are just starting out, the […]

So you’ve got a spark of an idea. Maybe a solution you’ve sketched on a napkin, a “what-if” you can’t stop thinking about, or a problem you keep bumping into and you reckon – hey – I could build a better way. If you’re based in Switzerland (or thinking of making it your base), you’re […]

So you’ve validated your idea, built your prototype, and maybe even defined your value proposition. You understand what problem you’re solving and who it’s for. Now comes one of the most important milestones in your startup journey: finding your first 10 paying customers. Getting those early customers isn’t just about making your first sales. It’s […]

If you’re a founder with a promising idea, you’ve probably asked yourself: “How do I know if my business idea really works?” This question marks a turning point for every startup. It’s where vision meets validation – and where ideas become investable. In Switzerland, the most practical way to get there is by learning how […]

What is Ecosystem Innovation? Ecosystem innovation describes the collaboration of partners within a network with a common goal. This form of innovation differs from other types as the different value propositions of the partners (e.g. startups, companies, technology providers, etc.) have to be harmonized or a common goal has to be the focus of the […]

STARTUP CAMPUS begleitet Gründerinnen und Gründer bei ersten Gehversuchen in der Welt der Startups wie auch beim kühnen Plan, mit der eigenen Firma den internationalen Markt zu erobern. Das richtige Rüstzeug, so Head of STARTUP CAMPUS Matthias Filser, halte man hier für alle bereit. Eine Drehscheibe, eine Plattform oder ein Ökosystem im Ökosystem. Matthias Filser […]