Building a Powerful Brand: How to Stand Out & Connect
23. March 2026
12:00 - 13:00
Building a Powerful Brand: How to Stand Out & Connect
In today’s fast-moving world, your brand is more than just a logo — it’s your startup’s voice, personality, and reputation. Whether you’re reaching out to customers, employees, or investors, a compelling brand is one of your most powerful growth drivers.
This interactive session will give you the tools and clarity to build a brand that truly resonates.
What You’ll Learn
- What is a Brand? — The core elements that shape your company’s identity
- Why does a strong Brand matter? — How brand clarity accelerates trust and growth
- How do you build a strong Brand? — A practical roadmap tailored for startups
- How do you evaluate your Brand? — Key criteria to measure what’s working
Expect real-world insights, actionable strategies, and expert guidance — designed to be immediately applicable to your startup journey.
Barbara Rübel
Barbara Rübel is a branding expert, coach, and lecturer and is the founder of Brand Essence AG. With over 20 years of startup and corporate experience across the U.S., the U.K. and Switzerland, she supports professionals and organisations in clarifying their brand strategy and identity, and bringing their brands to life. Barbara lectures in the ETH MAS program and is a brand advisor in both Winterthur Runway and Kickstart. She has a B.S. in Industrial Management and a MBA from Northwestern University / Kellogg.