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Startup Stories: How to Build and Grow a Startup with No Capital Using the Power of Social Media

Feel the startup groove

6. June 2025 12:00-13:00

How to Build and Grow a Startup with No Capital Using the Power of Social Media

How do you launch and grow a startup without any capital? In this inspiring edition of Startup Stories, you’ll learn how to do exactly that—by tapping into the power of social media.

We’re excited to welcome Alina Russ, founder of Lola’s Kitchen and a personal branding expert, who built her company from scratch without external funding or a traditional marketing budget. Instead, she leveraged the full potential of social media to create a strong brand, loyal customer base, and sustainable business.

Whether you’re at the beginning of your entrepreneurial journey or looking to scale, this masterclass will give you:

  • Real-life strategies to build and grow a business without investors

  • Insights into using social media as your most powerful growth tool

  • Tips for identifying market opportunities and solving problems creatively

  • A candid look at the challenges founders face—and how to stay motivated through them

You’ll also get the chance to ask the Speakers anything, making this a highly interactive session designed to meet you where you are.

This session is ideal for:

  • Early-stage founders and bootstrapped entrepreneurs

  • Anyone curious about building a business on their own terms

The event will be held in English and takes place online.
This Startup Stories event is powered by Innosuisse.

Speakers

Alina Russ

Alina Russ is a Swiss entrepreneur and expert in personal branding. She began her career in the international hotel industry, holding various marketing positions at renowned companies like Marriott International and InterContinental Hotels. In 2017, Alina founded Lola’s Kitchen, a food-commerce startup that she bootstrapped via social media with zero capital. In just four years, she generated CHF 500,000 in revenue and successfully raised a seed round of nearly 1 million Swiss francs. Today, Alina is working on her first book, which explores the theme of resilience as a female entrepreneur.

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