How to Build a Powerful Personal Brand – Workshop for Startup Founders & Professionals
5. November 2025
16:00 - 18:30
As an entrepreneur or professional, you’re already skilled at presenting your work and ideas. But when it comes to presenting yourself, are you sure your personal brand truly reflects your strengths, values, and vision?
What makes you stand out from the crowd?
At this exclusive, interactive workshop, you’ll learn how to define, shape, and communicate your personal brand so it resonates – whether you’re pitching to investors, networking with peers, or showing up online.
What You’ll Learn
- Core Brand Identity: Define your unique strengths, values, and positioning using proven frameworks tailored to founders and professionals.
- Crafting Your Story: Learn how to present your personal journey in a way that is both authentic and compelling.
- Visibility Strategies: Practical tips for building credibility and presence across LinkedIn, events, and professional networks.
Workshop Details
- Format: 2.5-hour interactive training session
- Location: In person in Zurich (Lagerstrasse, Zürich)
- Language: English
Who Can Join?
- Startup founders and professionals who want to strengthen their personal presence.
Anyone looking to align their personal story with their professional goals.
Alina Russ
Alina Russ is a Swiss entrepreneur, consultant, and personal branding expert. She began her career in the international hospitality industry, holding marketing roles at companies such as Marriott International and InterContinental Hotels.
In 2017, she founded Lola’s Kitchen, a fully bootstrapped food-commerce startup that generated CHF 500,000 in revenue and secured nearly CHF 1 million in seed funding. Navigating the highs and lows of scaling a premium startup gave her deep insights into resilience, strategy, and operations.
Today, Alina helps companies with strategic positioning, go-to-market strategies, and digital growth, while guiding founders and professionals in defining and communicating their personal brand. She is also writing her first book, exploring resilience and lessons learned as a female entrepreneur.