Module 1

Get your Startup Media ready – A Storytelling Workshop

Feel the startup groove

23. November 2023 14:00 - 15:00

As an entrepreneur, you are probably experienced in talking about yourself and your company to investors and potential business partners.
But do you know how best to present your company and your story online and to the press?
Which approaches and tricks are important to make sure that out of a plethora of stories, exactly yours sticks in people’s minds?

At this exclusive event you will learn how to present yourself and your company to your target group. In an interactive workshop, we will support you in developing core messages and thus bring you closer to media work.

The media training takes place online in the form of an interactive 3-hour workshop.

In the workshop you will learn:

  • Basics for the development of core messages specifically for start-ups based on the “Pains & Gains” theory and the hero story.
  • How to write your hero story to present your message crisply to the media.
  • At the end of the workshop, you will pitch your hero story (voluntary) and receive valuable feedback.
  • PR and start-up expert Stefan Huber from StoryUp will be on hand to offer advice and support.

The course will be held in English.

Who can participate?
Early-stage startups that already have a media presence, such as a website and/or are present on social media. In order to be able to respond to the individual needs of each participant, places on the media training course are limited. You will find out at the latest one week before the workshop whether you are allowed to participate. (Please be sure to cancel your registration if you have been accepted but are unable to attend).

This Innosuisse event is organised by STARTUP CAMPUS together with the ZHAW Zurich University of Applied Sciences and the Impact Hub Zürich  and is free of charge for participants.

Hurry up and reserve your exclusive place now!


Stefan Huber, Founder StoryUp

Stefan is the founder and managing director of StoryUp GmbH, based in Technopark in Winterthur. Stefan is the founder of seven companies by now and works as a storytelling coach and consultant for Innosuisse, Technopark Zurich, Runway Startup Support and the Institute for Young Enterprises, among others. Stefan has been involved in design thinking, storytelling, content marketing and video marketing for more than 20 years. Before founding his first companies, he worked as a journalist for ProSiebenSat1 and Radio Top, among others.

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