Business founders have to first of all write a business plan. With “The Lean Startup”, Eric Ries debunks this common myth. In reality, business plans rarely survive first contact with the customers. As boxing champion Mike Tyson once said, quite fittingly: “Everyone has a plan ’till they get punched in the mouth.”
In his philosophy, Eric Ries advocates the “proof of market”. He recommends testing products and ideas as early as possible, before a lot of money and resources have been poured into the project.
So, what does this mean, exactly? Here are three key principles to help you with your own lean startup:
This means, in a nutshell: Lean startups are temporary organizations developed for the purpose of finding a reproducible, scalable business model with the ability to react quickly. This concept works particularly well where products are easy to test (such as software).