Startfeld – A Brand Relaunch Can Be Exciting and Fun
When is a brand relaunch indicated? Should it be strategically planned well in advance - or be a spur-of-the-moment decision? What does it entail? Can it be done within budget? Is it actually necessary or useful to redesign a brand? Will the implementation be successful, and will the target group accept the new design? This blog entry allows you to take part in a brand relaunch by Startfeld, a startup incubator in Eastern Switzerland. A report by Andrea Geiser, Marketing ...