Business Ideas
Module 1

Exclusive Media Training
Start date
08. February 2022
Deadline 01. February 2022
Event date
14:30 - 16:30

As an entrepreneur, you likely are experienced in talking about your business.

But do you know how to craft stories to be more appealing for Journalists?
Do you know the Swiss Media Landscape and who could be an interesting contact for you?

At this exclusive event, you will learn to adapt your stories to target Journalists and Media!  We will guide you through the Swiss Media Landscape, supports you in crafting key messages and brings you closer to the Media Work.

This Innosuisse event is organized by STARTUP CAMPUS together with ZHAW Zurich University of applied sciences and Impact Hub Zurich. It is free of charge for participants.

The interactive Workshop will be held online.

During the workshop, you’ll learn:

  • Basics for Media Work in the german speaking part of Switzerland
  • Basics for creating core messages specifically for startups
  • The PR and Startup Expert Roy Müller from Farner Consulting will support with advice and assistance

Please note that the course will be held in German.
There are limited seats available – hurry up and book your seat now!

Workshop Lead
Roy Müller

Roy calls himself an Innovation Enthusiast. In his role as Digital & Startup Consultant at Farner, a leading PR and communication agency, he works creates integrated concepts and develops relevant content for different channels for his clients. He acts as the main contact person for start-ups, that he supports with a holistic communications approach – also beyond digital.

Course duration
14:30 - 16:30
Course program
Start date
08. February 2022
Deadline 01. February 2022
Event date
14:30 - 16:30
Free of charge (registration is mandatory)

c/o ZHAW School of Management and Law
Theaterstrasse 17
CH-8401 Winterthur
+41 58 934 65 00


«In my opinion there are way too few women in the start-up ecosystem in Switzerland. I am committed to offer my support to help other women become the best version of themselves.»

Luiza Dobre
Komed Health AG

«I think female role models are essential for hopefully seeing more female founders in the Swiss startup scene soon.»

Dorina Thiess
Piavita AG

«Besides inspiring keynotes and information about support offerings from Innosuisse, the Business Ideas Events are a great opportunity to meet like-minded people and those interested in setting up an own company.»

Ramona Lieser
Runway Startup Incubator