Business Ideas
Module 1

Medien Training für Startups
Start date
25. November 2020
Deadline 23. November 2020
Event date

As an entrepreneur, you likely are experienced in talking about your business.

But do you know how to craft stories to be more appealing for Journalists?
Do you know the Swiss Media Landscape and who could be an interesting contact for you?

At this exclusive event, you will learn to adapt your stories to target Journalists and Media! Roy Müller, Digital & Startup Consultant at Farner Consulting, which is one of Switzerland’s leading PR and Communication Agencies, will guide you through the Swiss Media Landscape, supports you in crafting key messages and brings you closer to the Media Work.

This event is sponsored by Innosuisse and the Canton of Zurich and free of charge for participants.

Please note that the course will be held in German. There are limited seats available – hurry up and book your seat now!

Workshop Lead
Roy Müller

Roy calls himself an Innovation Enthusiast. In his role as Digital & Startup Consultant at Farner, a leading PR and communication agency, he works creates integrated concepts and develops relevant content for different channels for his clients. He acts as the main contact person for start-ups, that he supports with a holistic communications approach – also beyond digital.

Course duration
14:00 - 17:00
Course program
Start date
25. November 2020
Deadline 23. November 2020
Event date
Free of charge (registration is mandatory)

c/o ZHAW School of Management and Law
Theaterstrasse 17
CH-8401 Winterthur
+41 58 934 65 00


«I think female role models are essential for hopefully seeing more female founders in the Swiss startup scene soon.»

Dorina Thiess
Piavita AG

«In my opinion there are way too few women in the start-up ecosystem in Switzerland. I am committed to offer my support to help other women become the best version of themselves.»

Luiza Dobre
Komed Health AG

«Besides inspiring keynotes and information about support offerings from Innosuisse, the Business Ideas Events are a great opportunity to meet like-minded people and those interested in setting up an own company.»

Ramona Lieser
Runway Startup Incubator