Business Ideas
Module 1

Exclusive Media Training
Start date
04. October 2022
Deadline 27. September 2022
Event date
14:30 - 17:00

As an entrepreneur, you likely are experienced in talking about your business.

But do you know how to craft stories to be more appealing for Journalists?
Do you know the Swiss Media Landscape?


During this exclusive event, you will learn how to present yourself and your company to your target audience. In an interactive workshop, we support you in the development of core messages and thus bring you closer to Media Relations.


The interactive Workshop will be held online and will be in the format of an interactive 2.5-hour workshop.


In this workshop, you will learn:

  • Basics for developing core messages specific to startups based on the “Pains & Gains” theory and the hero story.
  • How to write your hero story to present your message crisply to the media
  • At the end of the workshop you will pitch your hero story (voluntary) and receive valuable feedback
  • PR and startup expert Stefan Huber from StoryUp will be on hand to offer advice and support.


Please note that the course will be held in German.


Who can participate?
Early-stage startups that already have a media presence, such as a website and/or a social media presence. In order to meet the individual needs of each participant, the number of places in the media training is limited. You will find out at the latest one week before the workshop whether you are allowed to participate. (Please cancel your registration if you receive a confirmation but cannot participate).


This Innosuisse event is organized by STARTUP CAMPUS together with ZHAW Zurich University of applied sciences and Impact Hub Zurich. It is free of charge for participants.


There are limited seats available – hurry up and book your seat now!

Workshop Lead
Stefan Huber

Stefan is founder and managing director of StoryUp GmbH, based at Technopark in Winterthur. Stefan is the founder of seven companies by now and works as a storytelling coach and consultant for Innosuisse, Technopark Zurich, Runway Startup Support and the Institut für Jungunternehmen, among others. Stefan has been working with design thinking, storytelling, content marketing and video marketing for more than 20 years. Before founding his first companies, he worked as a journalist for ProSiebenSat1 and Radio Top, to name a few.

Course duration
14:30 - 17:00
Course program
Start date
04. October 2022
Deadline 27. September 2022
Event date
14:30 - 17:00
Free of charge (registration is mandatory)

c/o ZHAW School of Management and Law
Theaterstrasse 17
CH-8401 Winterthur
+41 58 934 65 00


«In my opinion there are way too few women in the start-up ecosystem in Switzerland. I am committed to offer my support to help other women become the best version of themselves.»

Luiza Dobre
Komed Health AG

«I think female role models are essential for hopefully seeing more female founders in the Swiss startup scene soon.»

Dorina Thiess
Piavita AG

«Besides inspiring keynotes and information about support offerings from Innosuisse, the Business Ideas Events are a great opportunity to meet like-minded people and those interested in setting up an own company.»

Ramona Lieser
Runway Startup Incubator