Business Ideas
Module 1

Feel the Start-up Groove
Start date
05. October 2021
Deadline 04. October 2021
Event date

Startup Stories x HSG

At our Startup Stories events you will meet successful founders. They talk about their success and failure stories as well as their personal startup experiences.
Get inspired!

At this event, you’ll have the chance to meet Joel Samsinger, CEO and Co-Founder of Moost as well as Lida Ahmadi, CEO and Co-Founder of Snäx. Both have completed a degree at the University of St. Gallen and will talk to you about their journey from the studies to entrepreneurship.

This event will be held on site at the University St. Gallen HSG . Please note that a valid covid certificate is required to enter the event.

This event is organized together with Startfeld and Startup@HSG .




Joel Samsinger

Most out of Smart Things. The team at Moost aims to help consumers get the most out of their smart IoT devices. Joel founded Moost in 2015 with two friends. Joel has both a professional and academic background in developing hyper-personalized digital services and leads the startup as CEO. He studied Business Administration at the University of St. Gallen with a focus on Information, Media and Technology Management.

Key Speaker
Lida Ahmadi

Snäx! is a young team of foodies that aims to make employees in companies a little happier. As a subsidiary of the Migros Cooperative, Snäx was spun off into a separate and independently functioning company in 2019 after a successful pilot phase, under the leadership of Lida Ahmadi. Lida studied Business Administration at the University of St. Gallen in both Bachelor and Master Accounting & Finance.

Course duration
18.15 - 20.00
Course program
Start date
05. October 2021
Deadline 04. October 2021
Event date
Free of charge (Registration mandatory)
Location: University St. Gallen HSG, Main Building, Room 01-014

c/o ZHAW School of Management and Law
Theaterstrasse 17
CH-8401 Winterthur
+41 58 934 65 00


«Besides inspiring keynotes and information about support offerings from Innosuisse, the Business Ideas Events are a great opportunity to meet like-minded people and those interested in setting up an own company.»

Ramona Lieser
Runway Startup Incubator

«I think female role models are essential for hopefully seeing more female founders in the Swiss startup scene soon.»

Dorina Thiess
Piavita AG

«In my opinion there are way too few women in the start-up ecosystem in Switzerland. I am committed to offer my support to help other women become the best version of themselves.»

Luiza Dobre
Komed Health AG