Business Ideas
Module 1

Feel the Startup Groove
Start date
31. March 2022
Deadline 30. March 2022
Event date
12:00 - 13:30

Startup Stories in times of Crisis: How 2 founders recognized opportunities in critical times

The pandemic-related crisis period has left its mark on no one – not even on the Swiss startup scene.

In this edition of our Startup Stories events, you’ll meet Verena and Severin. Both have used the last two years to go kickstart and accelerate their startups. They will tell you about their challenges as founders of a startup – and also about the many highlights that happened during this time. Join them as they’ll share their personal success and failure stories and talk about their experiences building a startup.

This event is organized together with the  Z Kubator of the Zurich University of the Arts (ZHdK) and will be held digitally.




Key Speaker
Verena Ziegler, Founder & CEO BeAwear

Verena Ziegler is co-founder and CEO of BeAwear. She is the creative head in the team and developed the idea for BeAwear during her PhD studies. Instead of fitting individual bodies to standardized norms and rules (S-XL), the patented BeAwear software explores individuality, identity and the emergence of a new transient generation. Verena is a researcher and Lecturer at the Zurich University of the Arts (ZHdK), Department of Interaction Design. She is a trained architect and textile designer. Verena participated in the Innosuisse Business Concept course of STARTUP CAMPUS with her business idea in spring 2021.

Key Speaker
Severin Candrian, Co-Founder & CDO feey

“What, you’re selling plants?” – I heard this question more than once.

After I finished my interaction design studies at ZHdK, I worked as a UI and UX designer for the blockchain project VETRI. After that, I worked at Procivis AG as Head of Product Design on the digital identity for Swiss citizens. Completely digital and pretty much where you would expect an interaction designer to be. The decision to launch our own start-up in the e-commerce sector with feey and to fully focus on it therefore seems a bit illogical at first glance. feey is not just an online store for us, it is a brand, a lifestyle and maybe even a yardstick at some point. You may know us from the show “Die Höhle der Löwen”, where we received a record investment of 1.2 million CHF with feey.

Course program
Start date
31. March 2022
Deadline 30. March 2022
Event date
12:00 - 13:30
Free of charge (Registration mandatory)
Location: Online

c/o ZHAW School of Management and Law
Theaterstrasse 17
CH-8401 Winterthur
+41 58 934 65 00


«Besides inspiring keynotes and information about support offerings from Innosuisse, the Business Ideas Events are a great opportunity to meet like-minded people and those interested in setting up an own company.»

Ramona Lieser
Runway Startup Incubator

«In my opinion there are way too few women in the start-up ecosystem in Switzerland. I am committed to offer my support to help other women become the best version of themselves.»

Luiza Dobre
Komed Health AG

«I think female role models are essential for hopefully seeing more female founders in the Swiss startup scene soon.»

Dorina Thiess
Piavita AG