Business Ideas
Module 1

Female Founders Edition
Start date
27. October 2021
Deadline 26. October 2021
Event date

Are you thinking about founding your own company? Do you want to meet inspiring female founders? Are you curious about how it is to be a female founder in a male-dominated industry? Then join our Female Founders Event – free of charge!


Of all company founders in Switzerland, only approximately 20% are female and the percentage for science- and tech-based startups is even lower. We want to show aspiring female founders that there are many inspiring female role models out there.

Who can participate?

Women interested in entrepreneurship and women empowerment who are considering starting their own business; especially motivated and ambitious members of a Swiss university or University of Applied Sciences (students, doctoral students, postdocs, professors etc.).

This event is organized together with ETH Zurich.


We are looking forward to an inspiring event with all of you!



Fireside Chat Speaker
Eva Parth dos Santos

Eva is an entrepreneur, business leader and supporter of young girls and women. With her company Mint Girls, she empowers girls to explore their interest in science, technology, engineering and mathematics through organic clothing. Before Mint Girls, she had cofounded Kalinda, a tech startup, after having developed a successful corporate career for 7 years.

Fireside Chat Speaker
Dr. Sarah Seyr

Sarah Seyr, Dr. sc. ETH, is a psychologist and expert in digital customer experience and human machine interaction. Her focus is on personalization and automation with AI. As Partner and Chief Customer Officer of Aivie, she makes marketing automation more personal and customer interactions more value-added. Sarah will share how they managed to build Aivie just by bootstrapping.

Fireside Chat Speaker
Edith Schmid

Edith is a PhD student researching the effect of AI on our cultural habits. She is the co-founder and a board member of epyMetrics AG, a Swiss health analytics company employing its own comprehensive diagnostic wearable. The solution allows you to continuously, non-invasively monitor your thermoregulation, detecting early signs of heat stress – without interrupting your activity. Edith shows a proven track record in entrepreneurship serving as president of the ETH Entrepreneur Club and as CEO of the former Swiss MedTech startup Kenzen AG.

Fireside Chat Speaker
Fernanda Barrence Mutz

Fernanda Barrence Mutz is the CEO and co-founder of the Zurich-based travel startup The Trip Boutique, an AI-powered personal travel advisor, and member of the board of directors at the Impact Hub Zurich. Prior to founding The Trip Boutique, Fernanda spent over a decade working in large corporations in the Americas and in Europe, holding various advisory and management roles. In such positions, Fernanda experienced businesses from multiple perspectives and managed cross-functional and cross-cultural teams in a global scope. Fernanda holds a Bachelor’s degree in Business Administration (UFMG, Brazil) and a Master’s degree in Design (ZHdK – Switzerland), through which she specialised in trends research and innovation strategy.

Course duration
18:00 - 20:00
Course program
Start date
27. October 2021
Deadline 26. October 2021
Event date
Free of charge (registration is mandatory)

c/o ZHAW School of Management and Law
Theaterstrasse 17
CH-8401 Winterthur
+41 58 934 65 00


«Besides inspiring keynotes and information about support offerings from Innosuisse, the Business Ideas Events are a great opportunity to meet like-minded people and those interested in setting up an own company.»

Ramona Lieser
Runway Startup Incubator

«In my opinion there are way too few women in the start-up ecosystem in Switzerland. I am committed to offer my support to help other women become the best version of themselves.»

Luiza Dobre
Komed Health AG

«I think female role models are essential for hopefully seeing more female founders in the Swiss startup scene soon.»

Dorina Thiess
Piavita AG