Social Selling is an important tool to interact directly with prospective clients. This can happen on any social media platform, whether it is LinkedIn, Facebook, Instagram or any other – you just have to make sure you know where your audience is. By interacting with your customers on Social Media, you are not only generating leads but you are building a genuine connection with (an enlarged) audience and you can stay in touch with your customers even post-purchase. Ideally, this generates brand advocates – meaning people that speak about you or your business in a favorable way.
This not only applies to a business but also to your personal brand. Especially for young businesses that do not have the power to invest in large marketing campaigns, Social Selling can be an effective and cost-efficient way to reach your target audience.
Sounds interesting? Then join us for an exclusive workshop with the author of “Let’s link” Flurin Capaul!
Workshop by Flurin Capaul – “I know, I saw it on your LinkedIn” once Flurin heard this reply to an anecdote he was sharing with a business acquaintance, he knew LinkedIn works. He’s used LinkedIn to build his own startup and has written a book “Let’s Link” to share his experience with other entrepreneurs. He will host an interactive online workshop, where you learn how to update your Linkedin profile to the next level and learn how to use Linkedin as a networking tool.
Keynote speech by Melanie Kovacs, Founder of Master21 Academy & the Podcast “Joyful Learning” will tell about her experiences on Linkedin.
Melanie Kovacs is a creative entrepreneur, business coach, podcast host of “Joyful Learning” and Forbes “Under-30”-Listmaker 2018. After selling her first company Master21, she now supports aspiring entrepreneurs to turn their side hustle into a profitable and joyful business.
c/o ZHAW School of Management and Law