By our guest contributor, Willy-Andreas Heckmann of 99designs
You want to set up a startup or have already done so? You are not alone – more than six million new companies are created every year. Consequently, there is a lot of competition – only a mouse click away. This is why it is essential to stand out from the crowd and attract attention with a unique, consistent look.
Brands are exciting; they create trust and retain customers. The goal, however, is not only to stand out but to be seen in a positive light. By developing a brand early and continuously, you communicate a positive image. Brand recognition has a positive effect on our decision to buy a product. Effective branding, therefore, increases the value of your company.
Younger and smaller enterprises often neglect their branding – or do not take it seriously enough. Limited financial and personal resources are frequently employed otherwise. Yet professional corporate branding does not have to be expensive; Branding is not just for large corporations or global firms; especially smaller enterprises and startups must not leave their branding to chance.
The following diagram is a summary of key points and useful tips to help you make important decisions concerning your branding.
About the author:
Willy-Andreas Heckmann is Marketing Partner and one of the people at 99designs responsible for the development and distribution of content as well as for the establishment of strategic partnerships. He is a communication expert who is convinced that communication is everything because everything is communication. Heckmann is a passionate nomad, design junkie, watch fan, and foodie.