News & Events - Input

  • May 2, 2018

    Book Review: “The ART of the START 2.0”

    Many years ago I watched an inspiring video by Guy Kawasaki - “the Art of Pitching”. And most of the Do’s and Don’ts he brought up are still true and fun. I loved the way Guy was giving his message: concise, clear, at eye level with the entrepreneur’s world and with plenty of humor. It’s a great read about Conception, Activation and Proliferation when you are in the process of learning and in parallel executing the art of building a…

  • February 15, 2018

    Fighting Plastic Waste

    Not tired at all: Retired manager Dana Mosora helps to build a circular economy in Ghana. In the last 60 years, people have produced around 8.3 billion tons of plastic. Some of it - packaging material, for example - became garbage after the first use. In Europe, at least one third it is recycled. In the third world, however, it often reaches the environment and ultimately pollutes the oceans. Hardly anyone knows these processes better than Dana Mosora, who until…

  • July 20, 2017

    5 Ways to Build a $100 Million Business

    There are five ways for your startup to build a $ 100 million business. Salespeople know that the marketing jungle is not just about "hunting" the right "animals", but also knowing how to attract them. How can you hunt 1,000 elephants, 10,000 deer, 100,000 rabbits, 1,000,000 mice or 10,000,000 flies? The infographics helps you to review your business model and focus and recognize what needs to be done to steer your startup towards success. Source: http://christophjanz.blogspot.com/2017/02/5-ways-100-million-dollars-100-free.html

  • November 16, 2016

    Entrepreneurship Power at STARTUP CAMPUS – Continued

    In our last Blogpost we introduced Jacques Hefti, one of the two co-directors of STARTUP CAMPUS. This time, we turn to Dr. Matthias Hölling, the second face behind this organization. He was also happy to talk to us and answer our questions. Here are some interesting insights into expertise, collaboration, background knowledge, concepts, and the future of STARTUP CAMPUS.   How did you get into STARTUP CAMPUS? For almost ten years, I've been working at the technology transfer office at…

  • October 28, 2016

    Entrepreneurship Power at STARTUP CAMPUS

    Jacques Hefti & Matthias Hölling

    Have you ever wondered who the people are behind the CTI training courses of STARTUP CAMPUS? Here is your answer: We would like to present to you the two Co-Directors of STARTUP CAMPUS, Jacques Hefti and Matthias Hölling. We conducted a short interview with them, in which we asked them to tell us about the collaboration between the two locations and what makes STARTUP CAMPUS unique to them. Over the past three years, their initiative successfully supported over 1,000 business…

  • October 1, 2016

    In a Nutshell: What Are the Benefits of a STARTUP CAMPUS Training Course?

      Go for it! You have an exciting idea that the world has not been seen before? Or you are already a young entrepreneur who wants to further develop his or her business to move to the next level? No matter at what stage of startup formation or development you currently are, a STARTUP CAMPUS training course will support and guide you. CTI Entrepreneurship Training courses are an initiative of the Swiss Commission for Technology and Innovation (CTI), offered by…

  • June 29, 2016

    Checklist: The Eight Key Steps of Branding

    By our guest contributor, Willy-Andreas Heckmann of 99designs You want to set up a startup or have already done so? You are not alone - more than six million new companies are created every year. Consequently, there is a lot of competition - only a mouse click away. This is why it is essential to stand out from the crowd and attract attention with a unique, consistent look. Brands are exciting; they create trust and retain customers. The goal, however,…

  • June 25, 2016

    Startfeld – A Brand Relaunch Can Be Exciting and Fun

    When is a brand relaunch indicated? Should it be strategically planned well in advance - or be a spur-of-the-moment decision? What does it entail? Can it be done within budget? Is it actually necessary or useful to redesign a brand? Will the implementation be successful, and will the target group accept the new design? This blog entry allows you to take part in a brand relaunch by Startfeld, a startup incubator in Eastern Switzerland. A report by Andrea Geiser, Marketing…

  • February 23, 2016

    P&L for digital Startups

    The creation of a detailed business plan can be a major hurdle for many startups. Many rack their brains over industry figures, consult their old accounting textbooks, or struggle with web tools. There is a real risk that the resulting spreadsheet will A) not provide the right answers or B) be much too detailed or not nearly detailed enough. Before embarking on the actual financial plan, your business plan should be ready - if not on paper, then at least…

  • July 20, 2015

    Idea Creation

    Where do ideas actually come from? Some of you may have asked yourselves precisely this question during a creative dry spell. In an exciting YouTube clip, Steven Johnson shows how idea creation can work and emphasises the importance of teamwork. Sometimes an additional creative mind is needed to see the big picture and complete an idea. Right in keeping with this principle, the STARTUP CAMPUS Business Concept course enables ideas to be developed in teams as well. You can find…